Brand Value (BVI)

BRAND CHEMISTRY.

Measures brand fit by analyzing the brands followed by an athlete’s engaged audience, revealing where demonstrated audience interest already exists.

Where the next sponsorship opportunity is.

TOP 5 CATEGORIES. Select a brand category to get the fit analysis

72.5BVI SCORE

Apparel

High Fit category

Overall fit score — how well this athlete pairs with brands under this category.

Apparel brand affinity

14.5%

Nike

9 engagers with brand affinity

13.4%

Adidas

9 engagers with brand affinity

7.2%

Lululemon Athletica

5 engagers with brand affinity

5.9%

Walmart

4 engagers with brand affinity

4.3%

Abercrombie & Fitch

3 engagers with brand affinity

4%

Under Armour

3 engagers with brand affinity

3.5%

Crocs

2 engagers with brand affinity

3.5%

shein

2 engagers with brand affinity

3.2%

Jordan

2 engagers with brand affinity

2.9%

Zara

2 engagers with brand affinity

2.9%

Forever 21

2 engagers with brand affinity

2.9%

Gucci

2 engagers with brand affinity

2.4%

SKIMS

1 engagers with brand affinity

2.4%

Sunnies Studios

1 engagers with brand affinity

2.4%

New Balance

1 engagers with brand affinity

2.1%

Polo Ralph Lauren

1 engagers with brand affinity

2.1%

Urban Outfitters

1 engagers with brand affinity

2.1%

Hollister Co

1 engagers with brand affinity

1.9%

American Eagle

1 engagers with brand affinity

1.9%

Carhartt

1 engagers with brand affinity

1.9%

Vans

1 engagers with brand affinity

1.9%

Versace

1 engagers with brand affinity

1.9%

Victoria's Secret

1 engagers with brand affinity

1.9%

H&M

1 engagers with brand affinity

1.3%

Prada

1 engagers with brand affinity

1.3%

Jovani Fashion

1 engagers with brand affinity

1.3%

Gymshark

1 engagers with brand affinity

1.3%

New Era

1 engagers with brand affinity

1.3%

OLD NAVY

1 engagers with brand affinity

Already working with

No confirmed brand partnerships in this analysis yet.

Best Fit Untapped Brand Sponsorship Opportunities

Shows untapped affinity among non-engaged followers—revealing room for partnership growth.

19.9%

Nike

+5.4% potential growth

18.4%

Adidas

+5% potential growth

9.9%

Lululemon Athletica

+2.7% potential growth

Brands already resonating with the audience

The interests and brands this athlete's engaged audience already leans toward — the strongest partnership opportunities, ranked from most to least.

Walt Disney

27

Nike

9

NFL

9

Adidas

9

Jetblue Airways

9

Apple

8

Busch

8

Amazon

7

NBA

7

Starbucks

6

The Olympic Games

6

DC Entertainment

6

ESPN

6

WWE

6

Rawling

5

Lululemon Athletica

5

Holden

4

Kroger

4

Bentley

4

Evoshild

4

Chrysler

4

Walmart

4

Netflix

4

Sherri Hill

4

Chevrolet

4

Oakley

4

Nissan

4

Star Wars

3

Ford

3

Gillette

3

GoPro

3

Los Angeles Lakers

3

Toyota

3

Abercrombie & Fitch

3

Marvel

3

Barstool Sports

3

Top interests

What the audience cares about

  • 1Sports13.8
  • 2Television & Film8.4
  • 3Wedding7.6
  • 4Clothes, Shoes, Handbags & Accessories7.5
  • 5Cars & Motorbikes7.3
  • 6Restaurants, Food & Grocery5.6
  • 7Travel, Tourism & Aviation5.4
  • 8Music5
  • 9Shopping & Retail4.9
  • 10Fitness & Yoga4.3

Brand Visibility Inside Reels

3M · Reel · jersey front
24s 54.3% of reel
Cadillac · Reel · jersey front
24s 54.3% of reel
Frontieras · Reel · jersey front
24s 54.3% of reel
TWG · Reel · jersey front
24s 54.3% of reel
SR1 Equipment · Reel · stadium signage
11s 19.9% of reel
Fidium · Reel · stadium signage
10s 19% of reel
T-Mobile · Reel · stadium signage
4s 7.6% of reel
Delta Dental · Reel · stadium signage
3s 4.7% of reel
NBK · Reel · stadium signage
3s 4.7% of reel
Chick-fil-A · Reel · stadium signage
2s 5.9% of reel
Honda · Reel · stadium signage
1s 0.9% of reel
Pirelli · Reel · sleeve patch
0s of reel

Content signals

Top mentions

1@tylermcd_35
12%
2@devoo03
12%
3@terrell_tatum
8%
4@jonathanbutler3
8%
5@alex_binelas
4%
6@kyle_teel
4%
7@nick.yorke
4%
8@marcelomayer_10
4%
9@anniechadwickmedia
4%
10@blazejordan24
4%

See the fit. Build the partnership.

Build a partnership backed by real audience connection, measurable visibility, and proven brand fit.

Tyler McDonough · contact details on request

This athlete profile is managed by Company